The CPQ Blog

Real answers from real CPQ projects. No press releases, no vendor pitches, no gated PDFs, 279 guides and field notes on configuring, pricing and quoting complex products.

Real license, implementation and run‑cost benchmarks for the major CPQ platforms, from mid‑market to enterprise, in EUR, with assumptions.

28 articles · Pricing

March 2026 · Magnus Fasth · Pricing
Why Your Sales Team Still Builds Quotes in Excel
Escape spreadsheet chaos with lightweight quote automation. Discover how to improve speed, accuracy, and trust in your sales quoting process without committing to a full CPQ system.
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June 2025 · Magnus Fasth · Pricing
Short-Term vs Long-Term Thinking: Why CPQ and BI Are Your Best Pricing Investment
Learn why smart manufacturers use CPQ and Business Intelligence (BI) to capture both short-term operational wins and long-term pricing power.
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May 2025 · Magnus Fasth · Pricing
Why Perfect Pricing Is a Myth, and How CPQ + BI Make It Irrelevant
Discover why perfect pricing is a myth, and how CPQ combined with Business Intelligence (BI) helps companies evolve smarter pricing over time.
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May 2025 · Patrik Skjelfoss · Pricing
Price Waterfall in CPQ: From List Price to Pocket Margin
What a price waterfall is, a worked example from list price to pocket price, and how CPQ + BI find margin leaks in every quote. By cpq.se consultants.
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April 2025 · Magnus Fasth · Pricing
Why Quote Speed Matters More Than You Think
Speed up your quoting process with modern CPQ systems. Learn how automation and AI can turn days into minutes, giving you a competitive edge.
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June 2024 · Magnus Fasth · Pricing
Customer-Centric Pricing: Aligning Prices with Perceived Value
Enhance customer loyalty and profitability by aligning pricing with perceived value through customer segmentation, value-based pricing, dynamic strategies.
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June 2024 · Magnus Fasth · Pricing
The Role of CPQ Systems in Modern Pricing Strategies
Discover how CPQ systems can revolutionize pricing strategies in manufacturing. Learn how to streamline product configuration, automate quote generation.
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March 2024 · Magnus Fasth · Pricing
Navigating Cost-Plus vs. Value-Based Pricing Strategy
Maximize profits by choosing between Cost-Plus and Value-Based Pricing strategies. Understand the differences, advantages, and challenges.
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February 2024 · Magnus Fasth · Pricing
The Power of Pricing: Mastering CPQ Pricing Strategies
Discover the power of pricing in CPQ systems and how it can transform sales. Join Sarah, The Sales Profet, on her journey to revolutionize her sales.
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February 2024 · Magnus Fasth · Pricing
Implementing and Monitoring Pricing Strategies through CPQ
Implementing and monitoring pricing strategies through CPQ systems is essential for businesses. Discover how these systems provide clarity and consistency.
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February 2024 · Magnus Fasth · Pricing
Crafting Effective Pricing Models with CPQ's Precision
Crafting effective pricing models with CPQ systems brings precision and adaptability to your business. Discover how CPQ enables dynamic pricing strategies.
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February 2024 · Magnus Fasth · Pricing
The Engine of Data-Driven Pricing Decisions
Learn how these systems analyze complex data sets, personalize customer interactions, and predict future sales. Stay ahead with data-driven pricing.
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December 2023 · Magnus Fasth · Pricing
Understanding CPQ KPIs: Metrics that Matter in Configurate-Price-Quote
Discover the key metrics that matter in Configurate-Price-Quote (CPQ) and uncover the hidden insights that can drive sustainable growth for your business.
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October 2023 · Magnus Fasth · Pricing
KPI: Metrics that Matter in Configurate-Price-Quote
Find out how KPIs can revitalize traditional CPQ and lead to improved profitability and customer satisfaction.
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July 2023 · Magnus Fasth · Pricing
Navigating Price Objections Like a Pro
Learn how to navigate price objections like a pro and turn them into business triumphs. Discover strategies to tackle price objections successfully.
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July 2023 · Magnus Fasth · Pricing
Outsmarting Traditional Sales: How CPQ Automation is Changing the Game
Supercharge your sales with CPQ software's automation capabilities. Revolutionize your sales process for efficiency and accuracy.
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July 2023 · Magnus Fasth · Pricing
The Rise of SaaS in CPQ: A Comprehensive Look
Navigate the SaaS vs. on-premise debate for CPQ solutions. Consider cost, accessibility, and security. Make an informed decision for your business.
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June 2023 · Magnus Fasth · Pricing
CPQ: The Crystal Ball of Dynamic Pricing
Discover dynamic pricing with CPQ software. Adapt, personalize, and maximize profitability. Unlock the magic.
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June 2023 · Magnus Fasth · Pricing
Dynamic Pricing: The Unseen Engine Behind CPQ's Market Disruption
Unlock the power of dynamic pricing with CPQ software. Say goodbye to conventional pricing models. Stay ahead of the competition. Read more on our blog.
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May 2023 · Magnus Fasth · Pricing
9 Lesser-Known But Winning Pricing Strategies
Explore 9 lesser-known but winning pricing strategies for the manufacturing industry with real-world examples and tips for implementation
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May 2023 · Magnus Fasth · Pricing
9 pricing strategies you should know
Learn about popular pricing strategies for businesses, including cost-plus, value-based, and personalized pricing, and more
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March 2023 · Magnus Fasth · Pricing
The Importance of Pricing Strategy
Learn about various pricing strategies and how to choose the best one for your product or service. Increase profit and gain market share.
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February 2023 · Magnus Fasth · Pricing
Exploring the World of Configure Price Quote
Explore the world of Configure Price Quote (CPQ) with the CPQ blog. Stay up-to-date on the latest industry trends and expert insights on CPQ.
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January 2023 · Magnus Fasth · Pricing
Value based or cost plus price model
Learn the difference between cost-plus and value-based pricing strategies and how to optimize your pricing strategy with advanced data analysis
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January 2023 · Magnus Fasth · Pricing
What is CPQ? A Complete Guide to Configure, Price, Quote
CPQ stands for Configure, Price, Quote. Learn how CPQ software works, its benefits, costs and top vendors, a complete guide for manufacturers.
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May 2022 · Magnus Fasth · Pricing
Five common pricing mistakes a CPQ solution will address
This blog post explains five common pricing mistakes a CPQ solution will address.
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May 2022 · Magnus Fasth · Pricing
Why use CPQ?
Blog post explaining why you should use CPQ.
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April 2022 · Magnus Fasth · Pricing
Value based vs. cost plus price model
It's difficult to tune a value based price model but CPQ provides an opportunity to analyze pricing and identify potential outliers.
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