How Mobile CPQ is Changing the Game

Once upon a time, in a world where technology was advancing rapidly, there was a company called ElevateCo.

ElevateCo was an elevator company that specialized in creating custom-made elevators for their clients. The company's mission was to make the buying process as easy as possible for their customers.

One day, the CEO of ElevateCo, Sarah, came across a blog post by Patrik at cpq.se, a well-respected authority in the blogosphere. The post talked about the shift in how people gather information about a product prior to a purchase.

Sarah realized that customers no longer turned to salespeople as a first step, but instead preferred to explore the supply of information that was available online – at their own pace. And the gathering of information was also preferably done without the involvement of anyone from the company! Sarah knew that customers tend to independently complete a significant portion of the purchasing decision process before they contact a sales rep.

Sarah knew that this was a major challenge for ElevateCo, but she also saw an opportunity. She realized that providing customers with information that was easy to grasp would help give them confidence in their buying decision, and confidence in ElevateCo's ability to deliver the product that they wanted.

Sarah knew that salespeople had to be equipped to respond to queries quickly and accurately and get high-quality quotations together fast. She also knew that marketers had to come closer to sales and product development to identify the information that would support the customer's buying decision. This was an important insight!

Sarah put a plan into action, and ElevateCo's Mobile CPQ software became a hit with customers. The Mobile CPQ software allowed customers to play around with and explore the elevators before they bought, in a way that suited them.

As a result, ElevateCo's customers had a better understanding of the elevators, and felt confident in their buying decision. And ElevateCo, in turn, saw an increase in sales and customer satisfaction.

Sarah realized that providing self-serve information and giving consumers the opportunity to find answers for themselves was not shirking their duty as salespeople and as marketers; it had become their duty.

And that's how ElevateCo became known as the company that made custom-made elevator buying decisions easy.

The end.

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Once upon a time, in a world where truth and fiction are intertwined, there was a company called ElevateCo.

Now, before you go Googling to see if you can find it, let me just say that ElevateCo is not real. But, just like a fairy tale, it's based on a true story.

So, don't be disappointed if you can't find us, because we're not really out there...yet. But, who knows, maybe one day we'll come to life and make all your elevator-buying dreams come true.

The end...or is it just the beginning?