Skip to content

cpq.se Help HMF Deliver Accurate Quotes

HMF, a Danish company that produces sturdy and flexible cranes with a particularly high lifting capacity, has been making waves in the industry with their successful implementation of CPQ with the help of cpq.se.

With more than 500 employees and sales in 35 countries, HMF understands the importance of providing powerful and reliable cranes that meet the unique needs of their customers. However, with complex products comes complex configurations, and HMF's distributors were struggling to provide accurate quotes that met the needs of their clients.

Alicia Vivier Brockhof, a CPQ project member from HMF, highlighted the challenges their distributors faced, "When a distributor needs to offer a crane, they might make a mistake, make a quote with options that are not compatible. In the worst situation, a crane is offered that cannot be produced. That’s a big challenge, and that’s where CPQ and cpq.se was a great help for us."

The first goal was to have a tool for the HMF salespeople and distributors where they can make a quote without mistakes. The second goal was to integrate the CPQ-system into their ERP system to ensure consistent quality and avoid double work. The cpq.se team helped HMF achieve these goals by defining the project, prioritizing to go live as soon as possible, providing proper training in configuration, pricing, and quoting, and running the project in collaboration.

With the help of CPQ and cpq.se, HMF's distributors are now able to configure their products directly in the system, ensuring that the quotes they provided were accurate and error-free. This new system not only helped minimize sales support but also made it easier to train new salespeople and onboard new distributors.

Alicia noted the positive impact of CPQ on their sales process, "With CPQ our distributors will get help in their day-to-day work, and again they will work more efficiently and make sure that the quote that they are making today is completely correct. It will give them the possibility to answer questions right away when they are in front of the customers."

The implementation of CPQ has also helped HMF eliminate errors in orders, ensuring that all orders received are correct, with all prices implemented in the CPQ solution, which is especially important in today's volatile market where prices are constantly fluctuating.

Alicia praised the ease of use of CPQ, "After the first implementation I had no meetings booked because I expected a lot of calls from our distributors. But nobody called. This shows that the product works very well, it’s user friendly, it’s easy to use."

The success of HMF's implementation of CPQ is a testament to the power of collaboration and the importance of having the right tools for the job. With the help of cpq.se, HMF has been able to provide their customers with accurate quotes and high-quality cranes, making them a leader in the industry.

---

And just when you thought we were going to reveal the name of the CPQ system used in HMF's success story...we intentionally removed it! Because let's be honest, when it comes to CPQ implementation, the implementation partner is the make or break choice for a successful project.

Thanks to cpq.se's expertise and guidance, HMF was able to achieve their goals and streamline their sales process. So whether you're implementing Tacton CPQ, Salesforce CPQ, or any other CPQ system, make sure you choose your implementation partner wisely.

You can read the full user story here (link)...

You've reached the end of the page...

Ready to learn more? Check out the online ebook on CPQ with the possiblity to book a CPQ introduction with Magnus and Patrik at cpq.se