With the shift towards digital and remote channels for corporate buyers, mobile CPQ (Configure,...
"Are you still hand-holding your B2B customers through every purchase?"
In an age where the self-checkout line is often the longest in the supermarket, it's time we addressed the elephant in the room. B2B customers aren't just ready for a self-quoting experience – they're practically begging for it. And here's the audacious truth: They deserve it.
Autonomy is Not a Luxury, It's a Need
Modern consumers, irrespective of the domain – B2C or B2B – value their autonomy. The success of self-quoting in the B2C world isn't just about the thrill of customization; it's about respecting a buyer's ability to decide for themselves. B2B customers, with often higher stakes on the line, deserve that same level of trust and empowerment.
Guided Selling: The Silent Hero
For those skeptical about the transition, guided selling is here to save the day. It's not about throwing buyers into deep waters and hoping they swim. It's about providing them with the right tools, cues, and nudges to ensure they can navigate the complexities with ease.
Complexity Simplified with Mobile CPQ
Enter Mobile CPQ. What once seemed like a Herculean task – simplifying complex B2B sales processes – has now been achieved. With no more than ten guiding questions, buyers can receive ballpark estimates and quotes in minutes. It's not just revolutionary; it's reshaping the very fabric of B2B sales.
The Tangible Benefits of Self-Quoting
Beyond the evident benefits of speed and efficiency, self-quoting offers unparalleled insights. By letting buyers explore products without external influences, businesses gain a genuine understanding of market needs, price sensitivities, and more. This isn't just data; it's a roadmap to better products and strategies.
To resist the self-quoting movement in B2B is to resist progress itself. The tools are here, the benefits are clear, and the customers are waiting. It's not about replacing the human touch but enhancing it. In the world of B2B sales, the future is self-directed, and the future is now.
