I found this this article that was published the other day: "Industriemaschinen konfigurieren: Mit den richtigen Klicks zum passenden Kran". I fed it to ChatGPT and asked it to summarize the three main takeaways:
The importance of digital tools in the sales process of industrial machines: The article highlights the growing trend of suppliers of industrial machines relying on digital tools such as CPQ to optimize their sales process. This helps companies to offer fast and tailored solutions to their customers and avoid inefficiencies in their sales process.
Improved customer satisfaction through better integration with ERP systems: By integrating the CPQ solution with the ERP system, companies can access up-to-date prices and product information, which is crucial in providing accurate and reliable information to customers. This results in improved customer satisfaction and reduced risk of losing customers during the offer phase.
Automated conflict resolution for improved efficiency and accuracy: The article discusses the functions for automatic conflict resolution in the CPQ solution used by HMF loading cranes. This helps to avoid incorrect offers and ensures that users are able to understand which options are compatible and which are not. This results in improved efficiency, accuracy, and reduced effort involved in training and onboarding new sales staff and dealers.
Oh, yes. Some things were not mentioned in this article so let me add some important details:
In addition to the cpq.se team, the project was also supported by Lars, Alicia, and Kasper at HMF. Their expertise and commitment to the project were critical to its success, and their contributions are greatly appreciated.
So in summary, the CPQ solution implemented by cpq.se for HMF is a great example of the power of digital tools in optimizing the sales process of industrial machines. By using master data from the ERP system, automatically creating sales logic, and leveraging the expertise of experienced partners, companies can achieve their goals faster and more effectively, even in the face of adversity.