The Case for Internal Leadership at Conferences

"External speakers: celebrated thought leaders or overhyped showmen?"

That's the question worth pondering as you plan your next conference. While external voices are often seen as the go-to source for inspiration and leadership, it's time to shine a spotlight on a radical idea: your internal team might just be your best-kept secret for creating a conference that packs a punch.

The Limits of External Inspiration

Inspiration is wonderful, but it's often fleeting. External speakers may light a fire under your team, but that flame typically burns out faster than a candle in a windstorm. However, your in-house experts? They're the slow-burning logs that keep your fires lit long term.

Let’s face it—nothing beats an authentic voice, especially when it comes to complex topics. Your internal experts aren’t just parachuting in; they’re in the trenches with you every single day. This gives them a genuine, unscripted understanding of the problems at hand, making their guidance far more relatable and impactful.

Actionable Insights (Again!)

Oh, yes, we're doubling down on this point! The insights from someone who's entangled in your company's specific challenges are invaluable. Internal experts don't just speak about hypotheticals; they bring real-world examples and actionable steps to the table, creating an interactive playbook for your team.

If the first blog didn't convince you, let's talk again about team building. Having internal team members present not only galvanizes your squad but also inspires other potential leaders within the ranks.

Suddenly, your conference becomes a breeding ground for emerging talent, and that’s a win-win!

Consistency in Message

Ever try playing 'telephone'? The message often gets garbled when passed through multiple people. The same can happen with external speakers. Keeping it in-house ensures that your strategies and messages stay consistent, helping to build a strong organizational brand from the inside out.

The allure of external thought leaders may be intoxicating, but it’s time to sober up and see the wealth of wisdom within your own team. Ditch the external glitz and glam for the authentic, deeply rooted insights that your internal experts can offer.

It’s not just about making your next conference a hit; it's about setting the stage for ongoing, sustainable success.

So, are you ready to make your internal experts your next headline act?

You probably figured out how we work at cpq.se. Our all-star team will lead the way as we head to Gothenburg this lovely day.