The CPQ Blog

Sales Superpowers: How to Close Deals Faster with a CPQ System

Written by Magnus Fasth | Sep 13, 2023 6:00:00 AM

Ever wondered what Batman and Iron Man have in common? Besides the cool suits, they both rely on cutting-edge technology to get the job done. Now, imagine arming yourself with an equally revolutionary tool that turns you into the superhero of sales negotiations. Yes, you guessed it—a Configure, Price, Quote (CPQ) system is your utility belt for success. In today’s post, we're pulling back the curtain on how a CPQ system can amplify five core sales strategies, making you invincible in the sales arena. Let's suit up!

1. Make Empathy Your Secret Weapon: Understand Your Prospect's Needs

When talking to a prospect, a CPQ system allows you to record their pain points and preferences on the fly. These quick notes not only help in creating a tailored solution but also act as your memory aid. It's your Jarvis or Alfred in digital form, reminding you to hit the emotional chord in future negotiations.

2. Your Transparency Shield: Build Trust

Accuracy is your best friend in sales. With CPQ, there’s zero chance of errors in your quotes. Plus, your system allows for detailed breakdowns, making sure the client knows exactly what they're getting into. No room for ambiguity, just straight-up transparency that builds trust quicker than you can say "deal."

3. Wield Your Value Sword: Know Your Product

Every superhero has a signature move, and your CPQ system ensures you never forget yours. It prompts you with the Unique Selling Propositions (USPs) of your product or service based on what you're quoting. It's like having a cheat sheet during a test—you know you'll nail it.

4. Be the Master of Adaptability: Your CPQ is Your Sidekick

Your CPQ system comes with built-in flexibility. Use its analytics to gauge when you should hold your ground or offer a concession. Also, have different templates ready for different clients. Who says you can't be a chameleon and a salesperson?

5. Follow-Up Like Flash: Speed is Your Ally

Remember those comic-book scenes where the hero saves the day and disappears before anyone could thank him? You can have a similar effect with your follow-ups. Set automated reminders in your CPQ for timely reach-outs. You're in, you're effective, and you're out—leaving a lasting impression.

 

So, it's time to ask yourself: Are you ready to don your sales cape? With a CPQ system as your trusty sidekick, you'll be flying high over the mundane challenges of sales negotiations, saving one deal after another.

After all, why be a regular salesperson when you can be a superhero?