Empower Your Customers: Self-Service CPQ is the Disruption of B2B Sales

"Ditch the middleman—customers love crafting their own solutions with Self-Service CPQ."

Now, don’t get us wrong; we aren’t suggesting that you eliminate your valuable salespeople from the equation. Rather, we propose a radical shift in their role, from gatekeepers of product information to trusted advisors who guide and facilitate the customers' journey.

Self-Service CPQ: An Inevitable Evolution

The advent of self-service CPQ (Configure, Price, Quote) isn’t a result of tech firms' whims and fancies. Instead, it's a reflection of what customers want. A majority of B2B buyers now prefer self-guided buying experiences, mirroring the conveniences they are accustomed to in the B2C landscape. With self-service CPQ, we’re merely handing them the reins to steer their buying journey.

Making Complex Products Accessible

CPQ isn't just about streamlining sales—it's about empowering customers. With self-service CPQ, buyers can independently configure complex products, visualize their configurations in real-time, and receive instant, accurate quotes. This level of engagement fosters a sense of ownership and satisfaction, making even the most complex products accessible and appealing.

Salespeople as Trusted Advisors

Now, what about our sales reps? Are they out of a job? On the contrary, self-service CPQ frees them from administrative burdens and repetitive tasks, enabling them to focus on higher value-added services. They transform into consultants who assist customers in making informed decisions, enriching the customer experience.

Your Business, Supercharged

Self-service CPQ isn't just good for customers; it's great for business. Our experience with customer stories at cpq.se is a testament to that. With self-service CPQ, businesses can expedite the sales cycle, reduce errors, improve customer satisfaction, and ultimately, increase revenue.

In conclusion, it’s time to unshackle your sales process and invite your customers to partake in their own buying journey. After all, a customer in control is a customer that’s more likely to convert.

And isn’t that the end game of every business?